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Google Ads offers a variety of advertising campaigns to suit various business objectives. From maximizing visibility to generating sales, each type of campaign has its own specific advantages and considerations. 1. Search Campaigns: Advantages: Ideal for capturing users’ search intent. The ads are displayed in search results, reaching people who …

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Advertising campaigns are a vital component of success in the digital world. However, to understand its true impact and performance, it is essential to monitor and analyze specific metrics. Here are the 10 essential metrics you need to know to evaluate the effectiveness of your campaign: CTR (Click-Through Rate): Indicates …

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